The New York Jets announced that Ian Lasher has been named Senior Vice President of Corporate Sponsorships. The announcement was made by President Neil Glat.
Lasher will report directly to Glat and be responsible for corporate sponsorships and partner activation, as well as media relationships and sales.
Lasher joins the Jets after spending nearly 20 years in sales and marketing with ESPN and the NHL, most recently serving as ESPN’s Vice President of Sports Management and Digital Marketing. His responsibilities included managing more than 25 sports properties and the development of the sales and marketing strategies for each property.
He oversaw sponsorship development for platforms such as Mobile, Broadband, Apps, Social, Video, Arcade/Gaming and Fantasy sports. He also acted as the primary liaison with Programing Acquisitions for the sales and marketing aspects of ESPN’s contracts in negotiations with sports leagues.
Before being named Vice President in 2006, Lasher served as the Senior Director of Sports Management at ESPN where he operated as a brand manager and consultant providing marketing solutions, intelligence and expertise for each assigned sport for Ad sales. He originally joined ESPN in 1993.
From 1999-2002 Lasher was the NHL’s Director of Corporate Sales and Marketing before returning to ESPN.
Lasher graduated from Adelphi University in Garden City, NY, with a Bachelor of Arts degree in communications.